To secure the future of surfing in the area, the City of Gold Coast has created the Gold Coast Surf Management Plan—a data-driven strategy that bakes surf amenity into official coastal planning.
Surfing here isn’t just a lifestyle—it’s a cultural cornerstone and an economic powerhouse, pumping over $500 million a year into the local economy and accounts for more than 2.5% of all jobs. That’s why protecting wave quality isn’t just about preserving a popular hobby, it’s essential to the area’s future.
With rising population, ongoing development, and shifting coastlines, the plan is designed to make sure the region’s world-class breaks are maintained for generations to come. That means assessing crowds, keeping things safe in the water, and tracking how environmental changes are impacting the waves themselves.
To make this happen, the City has partnered with Griffith University’s Coastal Management Research Group and Surfline Coastal Intelligence to deliver one of the world’s most advanced surf monitoring programs.
Surfline’s Smart Cams capture 24/7, high-res video across many of the Gold Coast’s best breaks, including Snapper, Rainbow Bay, Greenmount, Kirra, Currumbin, and Burleigh—tracking every pixel in each frame. This detailed stream of data allows Surfline to monitor and quantify key factors like wave quality, wave dynamics, crowd density, and how the shoreline changes over time.
Griffith University’s coastal researchers then analyze this data to understand how the banks and breaks are shifting, and how surf usage evolves, across seasons, storms, and swell events. These insights help the city make informed decisions, ensuring future coastal projects protect—and potentially even enhance—the surf that drives the region’s culture and economy.
Ultimately, this is more than just beach monitoring. It’s a commitment to keeping the Gold Coast pumping—now and in the future.