Salt In Your Bones

By Ross Garrett
CEO of Surfline
I’ve never considered myself a, “Big-wave surfer.” Like many of us, I carried a catalog of excuses—schedule, timing, logistics—but if I’m honest, fear sat at the center of them. I’m now closer to 60 than 30, and the list of things I still want to do in my surfing life feels more urgent. The truth is simple: I wanted to experience Maverick’s. I just hadn’t yet found the courage to face what the place represented to me.
Summer in the Northern Hemisphere is upon us, and I've been thinking about the beach. Maybe you have, too.
Sunscreen, sandy floorboards, salty eyebrows, meals on the sand, and long days in the sun.
My wife and I raised our two boys on the beach. It was the one place we could go that didn't cost a dime, and we could reliably count on driving home happier than we came.
On weekday afternoons, she'd take the boys down there with other moms and run the pups. If I could, I'd meet with burritos after work. Beans and rice, right there on the sand. No muss, no fuss.
On weekends, we'd stretch it out. Pack a cooler, set up an umbrella and enjoy a rotating cast of friends through the day.
Our youngest would insist he didn't want to go.
"The mystery, the fear, the moments of doubt, the recalibration in the parking lot... those were mine to discover."
Us: "You don't have to go in the water, but this is what we are doing. This is what we do as a family."
Him: "OK, then I'm not bringing a wetsuit or a bathing suit because I'm not going in the water."
Before we could get the chairs out, he was in the water, fully clothed, laughing his head off and making new friends.
"Even with decades of data, cams, the world’s best swell models, and a suite of tools powerful enough to deconstruct a storm thousands of miles away, the ocean still resisted being fully known. And thank goodness for that."
When it was time to go, we'd dunk them both in the cold showers, wrap them up in towels and bring them home, asleep in the car, sand and salt in their crevices.
Eventually, all that salt and sand on your skin seeps into your bones. Today, both of our boys have surpassed me in skill and courage — surfing, documenting, adventuring, building boards — in ways I never did.
And while my personal relationship to surfing has changed, my passion hasn't dimmed. When my wife and I return to the beach, we'll catch glimpses of our past in the salty groms and young families on the verge of the adventure of their lives.
My wish for them is simple — that the beach, the ocean, surfing in all its forms, teaches them what it taught me — humility, presence, earned reward, and the particular kind of connection that only happens when you're wet and cold and laughing with someone.
Relationships, character, self-confidence, joy. All of it free. None of it owned. Asking nothing in return.
Our sincere hope is that Surfline can empower more folks to get to the beach and get in the water this summer, build some memories, bend time, and get some salt and sand in places where it's not meant to be.
For your good. For their good. For the good.
See you out there,
Ross

Community Updates

Supporting the Communities That Support Surfing

This year we supported 29 projects, people, and communities doing meaningful work in surfing. A few highlights:

  • Groundswell Community Project: Sent a surf therapy associate to Peru to train 150+ leaders in trauma-informed care.
  • OneWave Foundation: Funded a full “Free the Funk” youth mental-health program, giving students in Australia tools for emotional wellbeing.
  • Maverick's Rescue Team: Contributed toward a new Jet Ski for Drake Stanley, supporting volunteer water safety efforts at Maverick's during major swell events.

Know a project supporting the surf community? Tell us about it →

Helping the Gold Coast Understand and Respond to a Changing Coastline

Surfline Coastal Intelligence is helping the Gold Coast build a clearer understanding of how surf breaks function over time,  from natural processes and wave behavior to crowding and surf amenity.

Through this ongoing monitoring program, Surfline cam data is contributing to:

  • A better understanding of surf break properties across time and space
  • Insights into how natural processes influence surf quality
  • Improved visibility into surfer demand, crowding, and rideable wave capacity
  • A growing data foundation to support future planning and coastal management decisions

Learn about Surfline Coastal Intelligence →

Committing to Safer, More Respectful Lineups

We're about to release a new installment of That’s The Way, our ongoing surf etiquette series designed to help surfers of all levels navigate the lineup with more confidence, awareness, and respect for each other.

Check out our surf ettiquette series →

Our Commitments

40 years: how lucky are we?

The world changes,

but the feeling remains the same