Personal Information We Collect

We collect information in four distinct areas: 1) Alerts / Newsletter subscription 2) Membership enrollment and Profile creation 3) Interaction with the web site and solution tools and 4) Mail order catalog and the Surf Shop. The information we collect in these areas includes:

• Alerts / Newsletter subscription: e-mail address*.
• Membership enrollment and Profile creation: Name*, Address*, Phone Number*, Password*, Information about specific interests situation. All personal information is protected by your password.
• Interaction with action sports tools: Surfline presents interactive tools to assist you in making purchasing decisions and weather forecasts, in doing so, Surfline collects personal information for the sole purpose in helping you make the best decisions.

Required information is indicated by an asterisk*. Provision of all other information is optional.

We also collect information about your use of our site, directly and through the use of "Cookies." Cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits our site. This information helps us customize our web site specifically for you and also allows us to statistically monitor how many people are using our site and for what purpose. Cookies cannot retrieve personal information from your computer.

Use and Disclosure of Personal Information

Personal Information will not be released to third parties without your explicit permission. Surfline may provide your information to third parties in aggregate with others' information, which does not allow you to be identified or contacted ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our site and the activities they conduct while on our site. We might also inform a pharmaceutical company (that may or may not be an advertiser on our site) that "30 percent of our users live east of the Mississippi" or that "25 percent of our users have looked into wave forecasts in Orange County." Depending on the circumstances, we may or may not charge for this information.

How Surfline Handles Privacy Internally

We use industry-standard efforts to safeguard the confidentiality of your personal information, such as firewalls and Secure Socket Layers where appropriate. Nevertheless, absolute security does not yet exist on the Internet.

Your Privacy Choices

You always have options on our site. You can opt in to or out of any of our e-mail lists. If you'd like to get on an e-mail list (for Surfline's Surf Alerts, for instance, or to receive information about new products from our store), simply go to that area and sign up. If you'd like your name to be taken off, follow the "unsubscribe" directions in any e-mail you receive from us. If you have any questions about how seriously we take your privacy, have a look at the other sections here.

Cookies: you can always disable cookies on your computer. We don't recommend you disable cookies because some of our coolest features are enhanced by cookie information, and it's a way for us to make the site better for you. Plus, cookies are alphanumeric designations on your computer hard drive that don't provide us with any personal data. But, it's your choice. The way to do it is to go to your Internet browser (like Internet Explorer or Netscape Navigator) and look up "cookies" in the help menu.

Any other questions? E-mail us at info@surfline.com.

Updating Your Personal Information and Contacting Surfline

You can always contact us in order to delete your Personal Information from our systems by e-mailing us at info@surfline.com. You can always update the Personal Information that you have provided to us and change your Privacy choices by clicking the "update my information" on the web site.