 |
 |
TransWorld Media Partners with Surfline
to Offer the #1 Cross Media Audience Reach in Action Sports
Oceanside, CA, April 25, 2005 - TransWorld Media, which publishes
the country's most popular action-sports magazines and Web sites,
announced today that TransWorld SURF has become surf media partners
with Surfline, pioneers of the most comprehensive and reliable surf
report and forecast information in the world. Visitors to transworldsurf.com
will now have free access to many of the latest Web cam images from
Surfline's network of nearly 100 beach Web cams, surf reports and
travel information as well as content from TransWorld SURF magazine
including the latest surf news, photos, videos, how-to tips, contest
results, and more.
"This further solidifies TransWorld's leadership role in the worldwide
surf market," says Liam Ferguson, associate publisher of TransWorld
SURF. "Since 1999, TransWorld SURF has been at the forefront of
innovative surf media pioneering creative new photography techniques,
co producing the annual industry conference, and bringing more than
400,000 people to Huntington Beach as the official sponsor of the
U.S. Open of Surfing. This latest announcement only underscores
our commitment to providing a heightened level of excitement for
the sport of surfing."
Through a special report and forecast area on transworldsurf.com,
Surfline will offer key content elements from the world's most reliable
surf cam and report network, giving users precise readings on surf
conditions at nearly 100 surf spots around the globe, including
detailed tide charts, wind data, water temperatures, and more. "Over
all this partnership has been a really fun opportunity for everyone
involved," said Sean Collins, president and chief forecaster of
Surfline. "We're all looking forward to this new relationship, and
the combination of strengths of the two companies will create increased
value for the consumer, as well as our marketing partners."
The combination of sites and print media will also offer endemic
and non-endemic advertisers the largest cross media audience in
action-sports. The revolutionary partnership combines the energies
and talents of two of the biggest and most trusted names in action-sports
and surfing communities. TransWorld Media, TransWorld SURF's parent
company, publishes the most widely read action-sports magazines
in the world with a combined audience of more than six million;
Surfline is the world's largest surfing Web site with an average
of more than 60,000 visitors a day.
TransWorld SURF, published by TransWorld Media, a division of Time4
Media, is a leading publisher of young men's action-sports publications,
with an audience of more than six million. Based in Oceanside, California,
properties include TransWorld SKATEboarding, TransWorld SURF, TransWorld
SNOWboarding, Ride BMX and TransWorld Motocross. Time4 Media is
a subsidiary of Time Inc., which is a wholly owned subsidiary of
Time Warner Inc. (NYSE: TWX).
Surfline is the leading provider of surf report and forecast information
to consumers, businesses and government agencies worldwide. Headquartered
in Huntington Beach, California, Surfline delivers timely, accurate
and comprehensive data on a daily basis via phone, fax, wireless
web and the Internet. The company's world-renowned website, Surfline.com,
is visited by the largest and most loyal audience of surf and beach
enthusiasts in the world and is consistently ranked in the top 50
sites in all of sports by Media Metrix. Since 1985, Surfline has
merged premier surf report and forecast talent with industry-leading
technology to produce "must-have" content of unparalleled quality
aimed at active participants in the sports of surfing, windsurfing,
bodysurfing and bodyboarding. Consumer information is available
at http://www.surfline.com. Media can contact MKM at (714) 375-2188.
Companies with online news stories related to surfing are invited
to send links to those stories to marcus@surfline.com
|
 |
 |