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SURFLINE.COM SURPASSES ONE MILLION MONTHLY VISITORS

HUNTINGTON BEACH, NOVEMBER 2, 2001 - Surfline Inc. today announced that Surfline.com was visited by 1,078,293 unique people during the month of October, culminating a year of explosive growth for the globally branded website. In reaching this important milestone, Surfline.com confirms its position as the most popular form of surf media in the world, with a monthly audience larger than the combined circulations of Surfing, Surfer, and Transworld Surf.

"Surfline's loyal audience of active surfers continues to grow at a rapid pace, strengthening our position as the sport's leading Internet destination and the partner of choice for businesses that wish to reach young, trend-setting consumers," said Sean Collins, President and Chief Forecaster of Surfline.

The October statistics were based on a report issued by Akami, a leading provider of site analysis software. Highlights from the October report include:

  • Surfline.com was visited by 1,078,293 unique visitors;
  • The website delivered 7,931,943 page views;
  • Users spent an average of 4.57 minutes during each visit;
  • Users viewed an average of 7.4 pages during each visit.


Surfline's traffic has grown on the strength of its unique, evergreen content, which was recognized and awarded a Webby earlier this year by the International Academy of Digital Arts & Sciences. Surfline.com, along with its online retail partner Swell, was named the Internet's best sports website beating out such high-profile sites as ESPN.com and CBS.sportsline.com.

About Surfline.com
Surfline is the Internet's definitive surf-related website, delivering rich content -- news, information and entertainment -- with extensive community applications and a host of live webcams from around the globe. Surfline brings together surfing's premier surf report and forecast talent, along with award-winning writers and photographers to produce a website of unparalleled quality aimed at the core of the sport, yet with appeal to the broader lifestyle audience.

About Surfline Inc.
Surfline was founded in 1985 as the world's first surf report and forecast service. Its reports and forecasts are available today on almost every medium imaginable, including print, phone, fax, wireless web and the Internet. This fall, Surfline introduced LOLA, the revolutionary forecasting tool that combines Wavewatch III algorithms with empirical data gained from over 30 years of surf and weather analysis. Operating in real-time 24 hours a day, seven days a week, and providing near-shore wave animation models, spectral buoy analysis, wind forecast charts and much more, LOLA's debut has signaled a new era in the science of surf forecasting.

www.surfline.com

For more information contact:

Sean Collins
President
(800) 229-SURF
scollins@surfline.com