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EXPN.com Re-Launches; Features Round-the-Clock Action Sports Coverage
Revamped Site Offers Live Events, Video, Podcasts, Photo Galleries, News and Information and Global Event coverage
ESPN has re-launched a widely expanded EXPN.com, featuring 24/7 global coverage of action sports as well as continuing to serve as the official online destination for the X Games. Increasing its dedication to bring action sports to fans everyday and everywhere, EXPN.com will deliver extensive multimedia that includes live online event coverage, a growing online video library, action sports podcasts, news and information and more.
Additionally, the site features exclusive collaboration with Surfline, the leading site for surfing news, forecasts, reports, live cams, travel and multimedia.
"Our goal is to deliver the best in action sports to fans everywhere. This redesign is marks the next step in transforming EXPN.com into the definitive action sports destination," said Rick Alessandri, Managing Director, X Games Franchise.
Key new site features include:
- Sleek and clean design: An emphasis on video and photography offers easier access to front-page content and archives
- Premier year-round content: The best news and features from the world of action sports, with exclusive video and photos
- Multimedia: Expanded library of video, audio and photography, including:
- Live Webcasts: The new EXPN.com will deliver live coverage of action sports events and competitions, beginning with the Red Bull X-Fighters event from Slane Castle, Ireland on May 26th;
- Online Video: The new EXPN.com home page video player provides easy access to the latest clips; video players embedded in pages throughout the site deliver contextually relevant video to the stories; and a new video hub allows action sports fans to find video by sport-specific categories;
- Video Podcasts: EXPN video podcasts including features such as "My Backyard" and highlights from X Games and other action sports events will be available via EXPN.com and the iTunes Store;
- Audio Podcasts: Weekly action sports audio podcasts produced by EXPN Radio featuring Kris "Jaymo" Jaimeson, Jerry Bernardo and Rick Thorne, and featuring bands including AFI, Linkin Park, NoFX, Prodigal Sunn, Helmet, Ice-T, Twisted Sister, Buck Cherry, Run DMC, Frank Black, Flogging Molly, The Eels and more;
- Photos: Newly enhanced large-format photo galleries with original captions
- ESPN Conversation pages: allowing users the ability to sound off on the stories and developments that ignite their passions;
- Surf Cams and reports: Real-time Surf reports and Surf cams, powered by Surfline;
- Athlete and Celbrity Bloggers: Action sports celebrity bloggers and columnists, including Todd Richards and Brian Deegan;
- Athlete Bios: The definitive source for information on action sports athletes;
- Online polls: Click. Vote. Compare. Let your voice be heard
- X Games Gear: Info on all the latest X Games-branded products;
- Mobile: Fans can sign up to get real-time scoring and action sports information via text alerts on their mobile phone.
Last year at X Games 12, EXPN.com drove a 104 percent increase in total page views and a 61 percent increase in total visits over X Games 11, making it the most-trafficked X Games ever. Over the course of the Games, EXPN.com averaged nearly 1 million page views per day, setting a new single-day record on August 5th with 1.4 million page views.
Forthcoming details on Winter X Games can be found on www.expn.com for fans or on www.espneventmedia.com for media only.
Visit www.espnmediazone.com for ESPN's latest releases, schedules and other news, plus photos, video and audio clips and more.
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