Road ID Launches Wrist ID Slim?Identification: Gear for Water Sports Athletes of All Ages

PRESS RELEASE

Road ID, manufacturer of the premiere line of identification gear for outdoor enthusiasts, today announced the addition to their line of wearable ID products -- the Wrist ID Slim. Available in both Original and Interactive versions, the Wrist ID Slim is laser-engraved with emergency contact information and is a perfect choice for athletes of all ages who need a personal identification solution that will fit well over or under wetsuits.

Made from stretchy, flexible, waterproof silicon, the band is designed to slide over the hand and can be customized in a choice of seven colors. The metal ID plate is removable and can be transferred to a different Wrist ID Slim band, or to a cause-benefiting or Livestrong-type band.

P.J. Rabice, Road ID's marketing director, noted, "The Wrist ID Slim was originally developed with surfers, kiteboarders, kayakers and female athletes in mind. The slim profile makes it as unobtrusive as a Livestrong or Powerbalance bracelet, but it actually serves a critical function: giving first responders your emergency contact information."

The Interactive version of the product goes far beyond that. Road ID Interactive allows you to build a fully updateable, secure Emergency Response Profile that is available to first responders 24 hours a day, 365 days a year. The laser engraving provides not only your emergency contact information, but also provides instructions on how to access your profile in an emergency situation. Your custom profile can communicate to first responders your health insurance data, allergies, historic medical information, and much more critical data.
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Wrist ID Slim Introduced, Page 2

The Wrist ID Slim is available in three sizes: the Extra Small fits wrists smaller than 6"; the Small/Medium fits wrists 6"-7"; and Large fits wrists that are 7"-8". The Wrist ID Slim is available now for $15.99.

For more information on Road ID, please visit www.RoadID.com.

About Road ID
Road ID was born in the fall of 1999, when Edward Wimmer was training for a marathon and had a close encounter with a motorist. His father, Co-Founder Mike Wimmer, had voiced concern regarding the fact that he did not carry ID during training. The near miss was the catalyst for the creation of wearable ID gear for outdoor enthusiasts. Road ID now offers a variety of models including the Wrist ID Sport, the Wrist ID Elite, the Ankle ID, the Shoe ID, the Fixx ID (necklace) and is a staple for professional and amateur athletes alike. For more information about Road ID, visit: www.RoadID.com?