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Surfrider Foundation's 7th Annual John Kelly Environmental Awards Dinner and Party on November 14
November 6, 2009
PRESS RELEASE

On Sat., Nov. 14, the Surfrider Foundation's Oahu Chapter will present the 7th Annual John Kelly Environmental Awards to those who have helped protect and enhance our coastal community and environment. This year marks the 25th anniversary of the Surfrider Foundation, and the event will be part of the first Hawaii Chapters Conference at Camp Erdman that weekend, uniting Surfrider activists from Oahu, Kauai, Maui and the Big Island.
The dinner, silent auction and party will be held at the Waimea Valley Pavilion and will feature live music from Micah Wolf, Johnny Helm and the Throwdowns. Tickets are $40 in advance ($50 at the door), and proceeds will benefit Surfrider's Oahu Chapter. Sponsors include Barefoot Wine, Kona Brewing Co. and the Triple Crown of Surfing. "We're stoked to have this event at Waimea Valley because we were part of the coalition that helped save the Valley a few years ago," says Surfrider's Stuart Coleman. Former award winners and surfing legends like Peter Cole and Randy Rarick will join young pros from the World Tour to take part in the fundraiser and honor this year's awardees:
Yvon Chouinard will be given the Lifetime Achievement Award for his success in creating one of the world's top outdoor companies that is dedicated to protecting the environment. Yvon is the founder and owner of Patagonia, Inc. and one of the creators of One Percent for the Planet, an alliance of businesses that contribute at least 1% of their net annual sales to environmental organizations. A lifelong climber and surfer, he is the author of Let My People Surf and spends much of his time in the mountains or in the ocean, while also serving on the boards of several environmental organizations.

Artist Bill Braden will receive the Environmentally Friendly Local Company Award for helping to preserve the beauty of the Hawaiian Islands through his paintings and activism. Bill is a talented artist who was once selected to paint the Best Beaches of Hawaii by the City & County of Honolulu, and that has become his life's mission. He has been a long-standing supporter of the Surfrider Foundation and was instrumental in working with Jack Johnson to convince the Kobayashi Corporation not to develop the Pupukea-Paumalu area on the North Shore above Sunset Beach.

Keith, Chris and Dan Malloy will receive the Professional Surfer Award for their work as watermen, filmmakers and environmentalists. All three brothers are ambassadors for Patagonia and help in designing environmentally sound wetsuits, apparel and accessories. They also promote alternative energy by driving vehicles powered by vegetable oil. The Malloy Brothers formed the company the Moonshine Conspiracy with their cousin Emmet Malloy and singer Jack Johnson to produce films and music that have earned them worldwide success. They helped produce the film Thicker Than Water and have appeared in others like Step Into Liquid and the upcoming 180 Degrees South.

"This year's event is a really special occasion for us because it's the first time we have united all of Surfrider's Hawaii chapters together," says Coleman, who serves as the first Regional Coordinator. "The Award Ceremony is in memory of John Kelly, one of the greatest surfers and environmental activists Hawaii has ever produced. The event honors ocean-lovers and environmental leaders who have followed in his footsteps."

Tickets are available at the following stores: Quiksilver / Roxy Store, 1714 Kapiolani Blvd. in Honolulu, 808-951-7876; Hawaiian Island Creations (HIC) in the Ala Moana Shopping Center (street level), 808-973-6780; Hawaiian Island Creations (HIC) on 348 Hahani St. in Kailua, 808-266-6730; and at the Patagonia Store in the North Shore Marketplace in Haleiwa, 808-637-1245.
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