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Surfing Legend and Eco-Warrior to be Honored at Hero Festival
May 23, 2008
PRESS RELEASE
James Pribram, the surfer and environmentalist who has worked to save some of the world¹s most beautiful beaches, is among those being honored this month at the Laguna Beach Hero Festival. The multi-media festival takes place Thursday, May 29, at Laguna Beach's multi-purpose venue Seven-Degrees, located at 891 Laguna Canyon Road.
Pribram¹s short film, ³Eco-Warriors: Guardians of Surf,² will be shown during the festival. The film shows Pribram and fellow surfer and activist Keith Malloy, in the Canary Islands. Owners of a large beach resort there had plans to build a marina near a beach used by local kids to surf and boogie board. The marina would have destroyed the surf for generations to come. Pribram and Malloy met with local leaders and successfully stopped the construction.
³For every generation you pass the torch to the younger guys and that was going to disappear,² said Pribram. ³So we went there to help those people and to make sure that torch could always be passed on and, luckily, it will.²
Pribram is also an environmental leader in his own home town, serving on the Laguna Beach Water Quality Committee and acting as spokesman for Surfrider Foundation. Pribram also co founded ³They Will Surf Again,² a fundraising organization founded to help victims of ocean-related spinal injuries. The Laguna Hero Festival is sponsored by the MY HERO Project (www.myhero.com), with support from the City of Laguna Beach. The non-profit MY HERO Project, based in Laguna, has connected millions of students and teachers around the world and collected the world¹s largest archive of stories and short films of heroes from all walks of life.
Co-founder and Director Jeanne Meyers said, ³The event provides all of us with an opportunity to say thank you to the great people of Laguna Beach.²
Also being honored is Shaun MacGillivray, for his award-winning short film ³Joey,² the story of 12-year-old Joey Masella, who battled with the rare disease Epidermolysis Bullosa and pushed beyond his extreme physical limitations to live a life that inspired everyone around him. Members of the community from the Friendship Shelter, Surfrider Foundation, Laughing Yoga, and the Community Learning Center will also be recognized.
Doors open at 7 PM. The event is free to the public but donations are accepted. A special broadcast of selected works from the festival will be aired later this year on KOCE-TV.
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