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Joel Tudor Launches Core Brand "KookBox"
June 22, 2009
PRESS RELEASE

Joel Tudor has placed his passion for surfing directly into a line of surfboards called KOOKBOX.

The name KookBox comes from the first fin'd surfboards designed by Tom Blake in 1929 or early 1930. In the early 1930's the Cigar Box or KookBox a hollow surfboard/paddleboard was used by certain U.S. special forces in training exercises. The units trained with a Canadian MD and Brazilian Jiu-Jitsu expert who wrote a hand-to hand combat guide around the same time.

The brand brings together Joel's passion for surfboard design and experimentation as well as his inspired journey into the study of the martial arts. The brand logos utilize images found in the manuscripts written by the Canadian Doctor.

KookBox exemplifies Joel's dedication to his craft. KookBox stands for a strong respect in where surfing and surf design has come from and what he has learned from his mentors and those that came before.

KookBox believes in culture, respect, honor, discipline, health, and progression of our culture in the most intelligent fashion.
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