Registered or Premium Member? LOG IN  |  Become a Member: TRY PREMIUM FREE
SURF WIRE
Email this Story
Billabong Acquires Swell
November 24, 2009
PRESS RELEASE

Billabong International Limited today announced it has entered into a conditional agreement to acquire the United States-based online boardsports retailer Swell.com (Swell).

Swell, founded in 1999, is a leading online retailer in the US boardsport sector and sells many of the industry's leading brands.

Financial details of the purchase remain confidential, but the transaction is not material to the Billabong Group.

Paul Naude, President of Billabong USA, said the acquisition would allow Billabong to manage its brands in the growing online market.

"We look forward to growing the Swell business and further developing it as a showcase online platform for the US boardsports industry," he said.

"The internet plays a significant role in the recreational habits of the youth market so it is important for our Group to ensure we provide them with a premium brand experience when shopping online."
SURFLINE HOME
MORE SURF WIRE
MORE SURF NEWS

PRO SURFING CONTESTS SURFERS
(03/10) Analyzing the ASP Top 45 after the first contest of the year
(03/04) After three back-to-back wins, ain't no stopping Taj
(03/04) Sensory overload as Dane + Jordy go on giant-killing rampage in pumping surf
(03/02) R2 finishes up as experience and youth rip through the rain
(03/01) The Dane and Jordy Show comes to the Goldie
(02/28) Tsunami threat closes event site; triggers contest lay-day

SURFING NEWS INDUSTRY RELEASES
(03/15) 7th Annual "Ian Walsh's Menehune Mayhem" to Host Maui's Top Juniors on March 7th
(Press Release)
(03/15) Irish Surfer Glenn Hall Wins ASP WQS 4-Star Burton Toyota Pro in Australia
(ASP News)
(03/15) World's First Surfboard Reference iPhone Application Written by World Champion Surfer Shaun Tomson
(Press Release)
(03/15) Verizon Wireless & Samsung Sign on As Sponsors of Ultimate Boarder Championship
(Contest News)
(03/15) Lance Davis On Harmony with the Ocean
(Letter of the Week)
(03/15) Sunny Garcia Means Business at the 2010 Drug Aware Pro at Margaret River
(ASP News)
(03/14) Results in from Interscholastic Surfing Federation Event #4
(Press Release)
(03/14) Kustom Airstrike Throws Down $50,000 for Aerial Surfing Event
(Contest News)
(03/14) Glenn 'Micro' Hall wins Burton Toyota Pro in Newcastle
(ASP News)