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San Diego Surfrider Preps for "Hold On To Your Butt Day"
August 16, 2007
PRESS RELEASE
In an effort to raise awareness of the cigarette butt problem and reduce the amount of cigarette butt litter, the Surfrider Foundation San Diego County Chapter will be conducting Hold Onto Your Butt Day on Saturday, August 18 from 10 a.m. to Noon at two locations in San Diego County.
Cigarette butts are the most littered item in The United States and the world. This type of litter is not just found in streets and urban settings; the number of cigarette butts found on beaches is overwhelming--typically accounting for nearly one in every five items collected during a beach cleanup. To make matters worse, butts are often cast onto the sidewalk and streets, and then end up in drains, which flow to streams, rivers, bays, lagoons and ultimately the ocean.
Hold Onto Your Butt Day will involve activists, volunteers, and friends of the environment gathering on San Diego's busiest traffic intersections as people arrive at the beach. There, Surfrider activists will hold signs, pass out personal ashtrays, stickers and graphically demonstrate to motorists the problem we're so concerned about. We will encourage motorists and beachgoers to dispose of cigarettes safely, and explain that cigarette butts thrown on the ground can eventually end up in the ocean and affect marine life, including surfers and swimmers.
Surfrider activists will be at these intersections from 10 a.m. to Noon on Saturday, August 18:
Belmont Park in Mission Beach (Corner of Ventura and Mission)
Cardiff (Corner of San Elijo and Chesterfield)
These are frequently a couple of the dirtiest and most backed-up intersections in the county, and ideal for getting out our message - Hold On To Your Butt!
In addition, this year the San Diego County Regional Airport Authority will get in on the act. Airport Authority employees and checkpoint assistants at San Diego International Airport will spend four hours on Saturday, August 18 in the airport's terminals handing out "personal cigarette ashtrays," HOTYB bumper stickers and information cards to airport visitors wanting them.
More information about the Hold On To Your Butt day can be found at www.surfriderSD.org
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