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Hold On To Your Butt Awareness Day is Saturday, November 14th
November 2, 2009
PRESS RELEASE
In an effort to raise awareness of the cigarette butt litter problem and reduce the amount of cigarette butt litter in the region, the Surfrider Foundation San Diego County Chapter will be conducting Hold Onto Your Butt Awareness Day on Saturday, November 14 from 10 a.m. to noon at three locations in San Diego County.
Cigarette butts are the most littered item in The United States and the world. This type of litter is not just found on streets and in urban settings; the number of cigarette butts found on beaches and nearby areas is overwhelming--typically accounting for nearly one in every three items collected during a beach cleanup.
Cigarette waste discarded miles inland compounds the problem as it can end up in drains that flow to streams, rivers, bays, lagoons and ultimately the ocean. To make matters worse, lighted cigarette butts flicked into California's dry arid environment can spark deadly and costly wildfires.
Hold Onto Your Butt Awareness Day will involve activists, volunteers and friends of the environment gathering on San Diego's busiest traffic intersections as people arrive at the beach. Surfrider activists will hold signs, pass out personal ashtrays, stickers and graphically demonstrate to motorists the problem we're so concerned about. We will encourage motorists and beachgoers to dispose of cigarettes safely, and explain that cigarette butts thrown on the ground can eventually end up in the ocean and affect marine life, including surfers and swimmers.
Surfrider activists will be at these intersections from 10 a.m. to Noon on Saturday, November 14:
* Belmont Park in Mission Beach (Intersection of Ventura and Mission)
* IB (Intersection of Palm Ave. and 7th Ave.)
* Cardiff By The Sea (Intersection of San Elijo and Chesterfield)
These are some of the busiest intersections in the county and ideal for getting out our message to Hold On To Your Butt!
More information about the Surfrider Foundation San Diego County Chapter and Hold On To Your Butt Day can be found at www.surfriderSD.org
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