Rusty is a brand that is incredibly grassroots--one that is adamant in reminding everyone that its heart and soul lies firmly in the custom, hand-shaped surfboard. Rusty believes it is his insistence on communication and rider feedback that has led the surfing world to consider his work the Mercedes Benz of surfboards. And more importantly, this approach and reputation has given Rusty International the opportunity to embrace innovation. From the traditional blank to Surf CAD to Surf Tech, Aviso and Salomon, Rusty and his team of world-class shapers have accelerated the evolution of surfboard design infinitely. The result is consistent custom surfboards precisely crafted to each surfer's needs--down to the thousandths of an inch.


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